# Context profile

Review date:
Owner:

## Organization

- Name:
- What it does:
- Revenue model:
- Status: confirmed | inferred | proposed | unknown

## Offers

| Offer | Audience | Price/source | Status | Reviewed |
| --- | --- | --- | --- | --- |

## Audience

- Primary user:
- What they need:
- What they worry about:
- Evidence source:

## Voice and claims

- Approved voice:
- Words to avoid:
- Claims requiring a source:
- Claims never permitted:

## Systems of record

| Subject | Authoritative source | Owner | Freshness rule |
| --- | --- | --- | --- |

## Authority

- May read:
- May draft:
- May change after exact confirmation:
- Must never change:

## Unknowns and review queue

- [ ] Unknown fact - owner - due date